[Watch my video review for my full impressions of this]
Tom Ford Electric Cherry is a pretty, flirty, frivolous, fruity scent. The type of thing you’d get on offer on an EasyJet flight. Half-cut on a Grey Goose and soda (you’re feeling fancy on your holiday), you’re seduced by the name, the colour and the bottle. It’s a holiday fling, but nothing you’d take home with you. No commitments.
Tom Ford Electric Cherry is less electric, more fizzy. Bright, sweet and floral. It’s totally fine and I’d be happy to pay (maybe?) £30 for it from Boots, but £280 for a 50ml bottle is next-level daylight robbery.
“Electric Cherry merges the lush tartness of morello cherry notes with exhilarating ginger, while opulent jasmine sambac entices with a mesmerising aroma. Ambrettolide introduces an alluring musk scent, releasing a warm breath that mingles with spicy pink peppercorn.”
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